Saturday, 5 April 2014

BRANCHES OF ANALYTICS

BRANCHES OF ANALYTICS


There are'N' number of branches for analytics.

So it is true to say that, Analytics is into many branches &  is most widely used in business today.

It is estimated that Master of business administration will become master of business analytics in upcomming years.

In fact some of worlds top business schools are planning to start new programs such as Master of business Analytics which would be modified version or 21st century version of MBA

Business Analytics Source "www.stee.stengg.com"

Image Source "www.stee.stengg.com"

Some of Analytics feilds are as fallows:-

  1. Sports Analytics
  2. Digital Analytics
  3. Risk Analytics
  4. Pricing Analytics
  5. Gaming Analytics
  6. Social Media Analytics
  7. Marketing Analytics

Friday, 4 April 2014

Analytics life cycle & Services



For understanding business analytics its very much essential to understand the life cycle process of analytics.



SERVICES DIGRAM SOURCE "www.primeraanalytics.com"

Source "http://www.primeraanalytics.com/services.html"




It typically includes six major steps:-

  1. Data Creation
  2. Data Cleansing & Standardization
  3. Data quality checks
  4. Analysis & reporting
  5. Dash board development
  6. Research
 All these are cycle of activities which take place step by step.

After this it is must to understand that what exactly the analytics addresse.

Analytics address the fallowing things :-
  1. Analyses the past
  2. Optimise the present
  3. Predict the future
  4. Test assumption